Disrupt FM
Every year TBWA sends out a ‘what we’ve been up to’ newsletter to clients, potential clients, intermediaries etc…
But being know as the Pirate agency, letters aren’t very anarchic.
So we set up a pirate radio station, hired the folks from People Just Do Nothing as DJs and then sent out loads of flyers to a handful of peeps.
Given pirate radio stations are usually pulled straight away, we sent everyone a recording of it, just in case.
Massive design skills from Luke McClure.