The launch of McVitie’s Masterbrand platform, True Originals. To remind Britain that although McVitie’s are often copied, they’re never equalled, we had a swipe at all the crap copies of cultural icons that are in the world today. Sir Trevor McDonald & Little Simz pulling out all the stops.

The One tv spot, shot by the hero that is Sam Pilling. OOH campaign showing the biscuits’ iconicity & cultural impact.